The 36 videos, tons of practical assignments and a wealth of inside information contained in this course teach you the basic principles of Public Relations, Marketing and Sales, and is a MUST to attain and ensure consistent income and productivity. It is strongly recommended you do the Basic Staff Training Course first, as this course contains basic information you will need in order to fully understand the Professional PR & Marketing Course materials. IA#14070701
Click here for a curriculum of this course (link opens in a new window).
Course Features
- Lectures 46
- Quizzes 36
- Duration 52 weeks
- Skill level All levels
- Language English
- Students 29
- Assessments Yes
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Introduction
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PR & Marketing Basics
- Promote or Organize?
- Promote or Organize? Exam
- Gross Income Senior Datum
- Gross Income Senior Datum Exam
- The Value of Central Files
- The Value of Central Files Exam
- PR, Marketing & Sales
- PR, Marketing & Sales Exam
- The Three Grades of PR
- The Three Grades of PR Exam
- ARC in Marketing
- ARC in Marketing Exam
- Keeping a Promotion Folder
- Keeping a Promotion Folder Exam
- Vital Data on Promotion
- Vital Data on Promotion Exam
- A Basic Principle of Promotion
- A Basic Principle of Promotion Exam
- The Basics of Marketing
- The Basics of Marketing Exam
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Surveys & Buttons
- Copywriting
- Copywriting Exam
- Your Audience
- Your Audience Exam
- A General Survey
- A General Survey Exam
- Survey Buttons
- Survey Buttons Exam
- Creating Survey Questions
- Creating Survey Questions Exam
- Surveys
- Surveys Exam
- Buttons Are Not the Message
- Buttons Are Not the Message Exam
- How to Position Your Company
- How to Position Your Company Exam
- Instant Impression
- Instant Impression Exam
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Constructing an Ad
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Automating Your PR and Marketing
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PR and Marketing Advices
- Money Spent on Promotion
- Money Spent on Promotion Exam
- Where to Spend Your Marketing Dollars
- Where to Spend Your Marketing Dollars Exam
- Pulling Out the Stops
- Pulling out the Stops Exam
- Your Organization’s Image
- Your Organization’s Image Exam
- Your Organization’s Image Policy
- Flourish and Prosper
- Flourish and Prosper Exam
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Sample Marketing Programs
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